ABOUT US
The Agency
We are dedicated to empowering individuals and brands through two core offerings:
Consultancy agency for Beauty and Wellness brands. Our agency partners with beauty and wellness brands, offering bespoke commercial consultancy services, guiding brands to elevate their identity, expand their reach, and accelerate growth in a competitive marketplace. Our expertise extends beyond conventional consultancy as we assist small brands in planning, achieving growth, and strategically entering new markets.
Additionally, we offer valuable support in day-to-day account management. Functioning as a matchmaker in the industry, SiiList plays a pivotal role in facilitating connections not only between brands and retailers but also in preparing emerging brands to collaborate effectively with larger retailers. Our focus is on ensuring that young brands are equipped to navigate the dynamic pace of the industry and thrive in their interactions with prominent retailers.
Educational platform for everyone. NEW in 2024. A place to explore and learn about beauty and wellness in all its forms. From high-quality products and ingredients to wellbeing, lifestyle, sustainability, product art that brings joy – it’s all connected. We provide insights into the brands and trends shaping the beauty and wellness industry, offering a refined perspective on living with elegance and conscious care for the world around us.
Book your complimentary 30-minute
consultation with SiiList Agency online
to discover how we can assist you.
The Founder
With over 15 years of experience in sales and marketing roles within the luxury fashion, beauty and wellness industries, I bring a deep understanding of what it takes to build, sustain, and elevate masstige and premium brands. My career journey has seen me work with globally recognised names such as Burberry, Dior, Laura Mercier, Harrods, 111SKIN, Penhaligon’s, Rodial, and more, where I developed a nuanced approach to creating impactful strategies tailored to luxury consumers.
What sets my approach apart is a strong commitment to quality products, sustainability, and humanity – core values that guide both my professional and personal philosophy. In today’s rapidly evolving market, I believe luxury is no longer just about exclusivity and refinement but also about responsibility. Consumers are increasingly seeking organic and non-toxic products, as well as brands that prioritise sustainable packaging and actively minimise their environmental footprint. I help businesses align with these critical trends, ensuring they meet consumer expectations while remaining true to ethical practices.
Equally important is the focus on humanity and the values that stand behind a brand. Modern consumers want to connect with brands that embody authenticity, fairness, and care – both for people and the planet. My mission is to help businesses articulate these values and integrate them into their brand DNA, creating a deeper and more meaningful connection with their audience.
Today, I’m dedicated to helping businesses in the premium beauty and wellness sectors unlock their full potential. Whether you’re looking to redefine your brand identity, optimise your sales strategy, or create marketing campaigns that captivate and inspire, at SiiList, we offer insights and strategies built on real-world experience and a passion for excellence. Together, we can shape a brighter, more sustainable future for your brand, grounded in the principles of innovation, integrity, and humanity.
Simona Guzauskaite
